Out-of-Home advertising: Outdoor advertising is a hugely successful way to get your brand’s message out. With the ubiquity of platforms like Facebook and Google, more people get ads on their screens than ever before. But what many don’t realize is that this form of marketing remains one of the most effective ways to reach people in an actual physical space outside of the home.
Out-of-home advertising is displaying promotional messages on buildings in public places. These include billboards and other structures like bus shelters, cars, and airplanes. The vast majority of this marketing is done in large metropolitan cities.
The goal of advertising is to help businesses advertise their message through an integrated advertisement that results in increased visibility of the company’s business and products or services, either nationally or locally, within the community they are targeting.
1. Planning is Everything
Your budget and the success of your campaign are dependent on the planning that goes into an outdoor advertising campaign. It would help plan where you will put your ads and how much they will cost. Determining these factors ahead of time can save you money by helping your company avoid full-page advertisements or a print run with fewer copies than are needed. These details may be small, but they can make all the difference in the world regarding saving money.
Like with traditional advertising, the goal is to get your message in front of people who are likely to buy your product. You need to look at the demographics of where you will be placing ads and know if this is a place where people are likely to see them and take action. An advertisement on a billboard near a popular tourist attraction will likely have far more success than an ad in a residential neighborhood. Even if your goal is to reach a specific residential area, you’re not likely to be as successful as you would be if you were placing ads near or on a transit route.
3. Media and Message
Your message is essential for any advertising campaign, even using outdoor media. If your ad promotes a specific product or service and doesn’t align with what people are looking to buy at that time, they aren’t going to give it a second glance. With outdoor ads, most people will drive, walk past, or otherwise pass by the advertising.
4. Clarity – Make it Plain To See
Even if your message is clear and concise, people won’t see or understand what you are trying to sell or promote if you aren’t clear about how to display it. For example, most people don’t understand the meaning behind words like photography or photography studio, so they aren’t likely to look at an ad that says Photography Studio. It would help if you were clear on how you want your outdoor ads displayed. People will also notice a lot of misaligned advertising, making it seem as though your message is mixed up with other advertising.
5. Explain, don’t guess
The age-old adage is that people won’t do what you ask if you don’t ask. When people see an ad for a dog walking service, they are likely to be interested in being walked by their dog, whether or not they want it. Don’t assume that people know your product or service. Always make it clear to the viewer how you want your message to be displayed and explain your message so that the person would understand.
6. What if they don’t respond?
Your company is likely to spend a considerable amount of money on an outdoor ad campaign. What happens if people don’t respond to your message and you don’t get the desired results? Look at other options in your market or with different outdoor media so that you don’t lose out on the investment that you have made.
The population of the United States is over 320 million, and the country has several large metropolitan areas where outdoor advertising is used for targeted advertising and marketing.
Outdoor advertising is a cost-effective way to reach and engage today’s audiences lively and excitingly. Outdoor advertising might not suit every business, but it is perfect for many companies. They target the right audience in the right place at all the correct times. Outdoor advertising is dynamic, fast, and adaptable to what your business needs to do to succeed.